TPS #3 How I generated 100 sales in 1 week on Gumroad.

Read time: 4 minutes

Welcome, Solopreneurs.

Today, we are going to be talking about how I hit 100 sales on Gumroad in my first week on the platform. And how you can do the same.

I wrote a Twitter thread about it earlier, but we're gonna do a full deep dive so you can get the most value out of this issue.

Currently, as of writing this, I have 191 sales, but the concept is still the same.

First things first, you gotta have a product to sell.

In my case, I made a free Notion template. But it can be anything from a course, eBook, Excel sheet, etc.

• (I made the template free to start getting customers and followers that I can later advertise to with premium products)

Start with solving problems in your own life. If you can create a solution for a problem you face every day: Boom, that's valuable.

I didn't say that would be easy, but you have to start somewhere. I suggest mind-mapping and journaling to connect the most dots.

Before you list your product anywhere, you gotta have a good-looking copy of your product.

I didn't really know what did well for Notion templates, so I went to Gumroad to look for examples.

Picasso said it best: "Good artist borrow,great artist steals!"

I went on Canva.com to design the ad (highly recommend, super intuitive and quick)

Voila, I had an Ad.

Now that you have your digital product & a clean-looking ad copy, It's time to promote it.

If you're anything like me, you don't have the biggest social media following. So you gotta look elsewhere.

• ( I had around 50 followers on Twitter at the time.)

A friend of mine on Twitter (@savuuemanuel) told me he generated sales from Facebook groups and subreddits, so I ran with it.

I went to two groups at first, Free Notion Templates & No Cost Notion Templates and Tools, because I at least knew that Notion users might want to use my product.

• I eventually went to groups that were a little more niche, like entrepreneur groups and subreddits.

Quick Tip:

If you post to Reddit, the trick is to make it seem like you're not trying to promote anything. Just tell a story; people resonate much better like that on that platform.

After the first day, I had 13 sales, which was mind-blowing to me (and still is).

Then, I simply repeated posting it to relevant groups for about a half hour in the morning each day.

• In the post, you can either have people comment if they want the template, which pumps the algorithm, or you can just simply post the link.

After 1 week, I generated over 100 sales.

Before we conclude today, I want to take a minute to talk about why I made my first products free.

For one, if they download the template, I have links to both my Twitter account and my newsletter.

If they decide they like my work, they'll probably follow me or subscribe, which is infinitely more valuable than a one-time sale.

Someone who follows you or subscribes is a customer for life.

That is my current strategy for the rest of 2022. Give away as many value-packed templates as possible, and then charge people for a premium product after trust has been established later down the line.

That's all for today's issue. Thank you for reading, and I'll see all of you next week!

I just released my second free product!

This template is filled with software and tech that I use to run my business and how I would run other online businesses.