TPS #7 How I Go From Ideation to Execution.

Build fast and launch faster.

Read Time: 4 Minutes

Welcome Solopreneurs

Going from idea to execution is one of the most valuable skills you can develop as an entrepreneur. 

You can gather more feedback, improve faster, and overall get to where you want to go in a shorter time period. 

In today's letter, we will talk about my exact process of generating ideas for products and how I execute them into creation. 

Put simply, there are two over-arching phases. 

The ideation phase and the execution phase. 

The goal of any product is to solve a problem your target audience has, and I built my audience around what I do personally. I look for problems in my own life first. 

Like my Tech stack and my Database (two free templates), I made those products because when I first wanted to be an entrepreneur, those would have helped me greatly. 

Don't reinvent the wheel if you are stuck and can't think of a good product. 

I know you are probably sick of hearing this, but Picasso said:

"good artists borrow, great artists steal."

And it is true. You can research existing products that solve problems in your niche and put your own spin on them. 

This is why feedback is helpful. You can see exactly how you can make the pre-existing product better and customize it to your customer's needs. 

Next up is the execution phase. 

This is where it is incredibly helpful to have a project management system.

When you are an entrepreneur, oftentimes, a lot is going on at once. So staying organized is priority #1.  

I use a custom Notion template I made to manage all of my projects, products, and everything in between. (lmk if I should release it)

This is the order of how I get things done:

  • Create a timeline that includes milestones and deadlines.

  • Plan out a product design and process ( this means listing all the features and having an idea for the design)

  • Prioritize tasks and focus on one thing at a time.

  • Create content and marketing materials.

I first start out by creating a realistic timeline of when I expect to have this project done.  The key is to make a promise to yourself and hold yourself accountable. 

Next is the design process. I start by listing every single feature and widget I want to see in my product. (including design specifications)

This helps me stay organized as I build the template to know what I am doing next and why. 

As far as content and marketing materials go, I try to look at competitors' designs to find out what is working well and then put my own personal touch on it. 

By streamlining my product creation process, I can pump out more products in a shorter amount of time. 

I know the old saying, "Quality over quantity."

But to find out what will be quality, you need to have a lot of feedback to improve upon, and that's where I am at right now. 

Don't get yourself all worked up about having the perfect product; it's just not reasonable. 

You are most likely not going to get it right the first time. So don't worry. Just improve and iterate next time. 

That's a wrap today, everyone. 

I hope you found some value in today's letter, and don't be afraid to reply to this email with suggestions or questions!

If you're looking for a custoZm-built template for your personal or work-life. Book a FREE call with me to see how I can help create the perfect template for you. 

Custom building my templates has personally saved me hours.